Conveying Messages Through Subliminal Tape Feed - by Moses

It was in the 1950's when a Projectionist for a film company had an idea. For Theatre film why not insert a frame within 30 frames, of a picture of ice cold Coca-Cola to see if it would increase Coca-Cola sales at the Drive-ins. It worked like a charm, people flocked to the procession stands at the intermission in great numbers, and we saw the beginning of subliminal messaging within tape feeds in film. For the actual film tape, or audio tape for that matter, there are standard test frequencies to preserve the integrity of the broadcast (ie. 1khz, 5khz, and 10khz frequencies are test on analog audio tape, as a measure of insuring that the tape has not been altered from the manufacturing level). It is in the studio however, that the audio engineer has carte blanche in effecting and conveying message to the viewer before the finished product is released into production. Take for example panning signal into different tracks and mixed down to two-track. The engineer in the studio can actually make a statement on a headphone mix to stimulate different areas of the cognitive brain perceptions to guide the viewer into accepting the message that the artist is trying to convey in his/her music (a spacial mix). What would happen if the audio engineer inserted an extremely low-line level track within the mix to convey a message perceived subconsciously, yet not actually heard in conscious realms? This form of subliminal messaging is common place today, and leaves one to wonder if the de-regulated telecommunications industry is better off today than in years' past. This is not to say that subliminal messaging shouldn't exist, it's inevitable and has been around for as long as the recording process in film and audio has been around. In the audio realm there is what is known as precedence effect. This is a minute delay of 5-35 milliseconds, in which a signal is enhanced from the original sound by either a second identical sound broadcast 5-35 milliseconds later, or by panning effect (left signal first, followed by the right side appearing 5-35 ms later). This panning effect was first developed by a speaker manufacturer in the early 1920's, in the name of the Lesley Cabinet Speaker. It has a rotating motion in broadcasting from the source amplifier, giving the viewer the perception that the sound is louder from the side in which the signal is broadcast in origin, as the turning motion of the speaker is continuous. There is also what is known as doubling tracks to create this effect. This is when a second track is added for an instrument and played on top of the first track to add warmth and body to the recording in enhancing the message (especially on vocal tracks). It was in the late sixties that Led Zeppelin was accused of subconscious tape messaging in the form of recording demonic messages and playing them backwards. Did this actually occur? We still don't know definitively to this day.
In film however, there is a danger that subliminal messaging poses. The standard tape feed in film is 30 frames/second non-drop (drop for Television - simply meaning that it can appear to be spliced in T.V, and continuous for film). What would happen if instead of a random frame insertion of a man drinking Coca-Cola, there was a man with a gun pointed at his head? How would the audience' subconscious be effected? We have standards in film and audio tape for this reason in both the analog and digital domains. What we see in the digital domain that exists today is a feed with greater resolution. The concern that this writer has with this change in perception on the visual (or audio for that matter) is that the mapping may be skewed. This, in 'lamen' terms means that with such finite resolution, we aren't capable of digesting the subconscious messaging within the optical cabling. So if the feed is altered from another source (satellite), it could in fact be undetectable to our Government and cause widespread pandemonium. This is the premise; We have a film standard of 30 frames/second in North America. Some Terrorist faction routes one of our broadcasts into one of their satellites and breaks down the feed and creates 1000 frames for each frame. Now, there are 30,000 frames. They insert an image of their choice every 100 frames within the new 30,000 frame protocol. The Government has no idea that our population is being coerced into perceiving what it is that this terrorist faction wants us to believe in our subconscious state. By mapping each frame into 1000 frames and fragmenting the feed in this manner, one has a lost and disengaged connection to the broadcast.
This also works in the audio domain in the name of tape speed. We used to operate at 7.5 Inches/Second in recording studio's. Today we operate at a standard 30 inches per second. When we operated at 7.5 IPS we were maximizing domains, and it was a much more granular perception, in other words the vinyl that was made had greater warmth. One opinion would be to record at 7.5 IPS (to maximize domains) and map (transpose) to 30 IPS. This would convey the message of the feed more effectively to the viewer.